Last month, Spotify relaunched the playlist as K-Pop ON! (온).
The company says that the playlist has since “racked up billions of streams for Korean artists and has expanded their reach around the world”. Spotify launched its flagship K-Pop playlist, K-Pop Daebak in 2014, some seven years prior to the service’s official launch in Korea. They will also need to “build and maintain a database of vendors, crews, and production resources, ensuring access to a diverse pool of capable resources including but not limited to editors, graphics artists, post houses, animators, sound mixers, shooters, directors etc”.Ī minimum of 8+ years’ experience is required producing primarily audio content in the branded content, creative agency, radio/podcasting and/or editorial space.Ī deep “understanding of and enthusiasm for K-pop music, culture, technology, design, audio and video content, and branding” is also needed for this role. Spotify’s ad says that the successful candidate will “identify efficient ways to produce and source still and video content for TikTok, YouTube, IG, FB, Twitter, VLive etc”. This executive will need to have a good network and a knowledge of the “K-industry” creative production landscape a plus. The launch came with confirmation that K-Pop is now doing more than 8bn monthly streams on Spotify (a new BTS album helps with that!) while the ‘K-Pop ON! (온)’ playlist has more than 3.9 million followers.Meanwhile, in South Korea, Spotify is hiring for a K-Pop Content Marketing Senior Producer. Spotify is promising news, artist interviews, “industry updates, trends, and more” on the new site, although we sense the focus will be firmly on positivity – and of course promotion for Spotify as the place to listen to the music. Now Spotify is expanding its editorial ambitions with the launch of a separate website called K-Pop ON! Track, riffing off the new playlist brand. Since then it has rebranded its flagship K-Pop playlist and added a K-Pop hub to its recently-launched island on Roblox. In February it said it was averaging just under 8bn monthly K-Pop streams globally, up 27% year-on-year. YouTube may have been the first global streaming service to help K-Pop artists break worldwide, but in 2022 Spotify is very keen to stake its own claim in that space.
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